Positioning is where salespeople often fall flat; they are able to discover needs and qualify those, and then choose to stick only to a feature and function list when attempting to differentiate their product from all the others on the market. Here are three approaches that aim to change that and get you positioning like a pro. Feel free to print out the illustration and stick it on your cubicle, wall, or wherever else you like.
As usual, it’s © ChrisHauser.net, but you have my express permission to copy and share it as long as you don’t change anything. If you’d like to share it, please mail the link around so everyone can download their own free copy!
Image (click for full size):
And the PDF is here.
I hope this is useful to you, and, as ever, I wish you all the best!
Do you like what I wrought here? Agree or disagree with the points? Did I miss something? Could I have done something better? Please let me know in the comments!