The correct organization, management, and exploitation, of your territory (also called patch) is one of the key sales skills. It ranks right up there along with your soft skills, your relationship building, and your discovery or qualification. Territory management is as much an art as it is a science, and is best learned through practice. In order to guide this, you'll need a strategic context and framework to work from. Here, I hope to provide you with both, albeit in a high-level form, in the technique of clustering.
Scripts are a staple in sales; everyone has one, and many treat theirs as the secret to their success. In reality, however, scripts are only useful if prospects stick to them; as you know, they rarely do. Scripts are great for learning the basics and looking at sample conversations, but they're less than optimal for real-world use. Instead of scripts, you might want to consider building a conversational framework to help you in your day-to-day work.
Lots of articles tell you how to gain a prospect’s interest. Many will include tricks and tips, and many are just plain wrong. There are many ways to gain the interest of a prospect, not least of which is simply because your product is interesting. There are also some sure-fire ways to lose that interest, and they usually have to do with you. Here are the three best ways to lose a prospect’s interest.
The most common thing you hear in sales is “no.” Sure, it can be sugar-coated and turned into a more palatable, more polite message. However, at the end of the day, it’s all the same thing: rejection. Salespeople, whatever field they’re active in, must all be equipped to handle rejection regularly and in all its forms. The greatest lack in sales training is often the avoidance of any discussion of this (beyond simple questions during the interview), as well as the absence of any kind of tools to deal with it. While I’m no expert, I have been on the receiving end of this for some time, and thus I’d like to provide my humble two cents on how to avoid taking rejection personally.
In sales it’s very easy to get caught up in the day. You have your calls to do, inbound calls, requests to manage, prospects and clients to visit, and meetings to attend. Before you know it, Friday rolls around, and you realize you’ll need to push quite a bit to the next week. You tend to lose sight of the big picture, and you may find it difficult to hit your targets as a result. I’ve written previously (you can find the article here) about how important it is to plan your day. Here’s how to take it to the next level: plan and organize your week to drive those sales through the roof!