All posts tagged “call framework

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Throw Away Your Call Script And Build A Framework

Scripts are a staple in sales; everyone has one, and many treat theirs as the secret to their success. In reality, however, scripts are only useful if prospects stick to them; as you know, they rarely do. Scripts are great for learning the basics and looking at sample conversations, but they're less than optimal for real-world use. Instead of scripts, you might want to consider building a conversational framework to help you in your day-to-day work.