Lots of articles tell you how to gain a prospect’s interest. Many will include tricks and tips, and many are just plain wrong. There are many ways to gain the interest of a prospect, not least of which is simply because your product is interesting. There are also some sure-fire ways to lose that interest, and they usually have to do with you. Here are the three best ways to lose a prospect’s interest.
Positioning is where salespeople often fall flat; they are able to discover needs and qualify those, and then choose to stick only to a feature and function list when attempting to differentiate their product from all the others on the market. Here are three approaches that aim to change that and get you positioning like a pro. Feel free to print out the illustration and stick it on your cubicle, wall, or wherever else you like.
The most common thing you hear in sales is “no.” Sure, it can be sugar-coated and turned into a more palatable, more polite message. However, at the end of the day, it’s all the same thing: rejection. Salespeople, whatever field they’re active in, must all be equipped to handle rejection regularly and in all its forms. The greatest lack in sales training is often the avoidance of any discussion of this (beyond simple questions during the interview), as well as the absence of any kind of tools to deal with it. While I’m no expert, I have been on the receiving end of this for some time, and thus I’d like to provide my humble two cents on how to avoid taking rejection personally.
Establishing rapport is always seen as some kind of dark art by sales beginners and professionals alike. In reality it’s fairly easy to do. Here’s a nice illustration showing you 8 keys to establishing rapport. Feel free to print it out and stick it on your cubicle, wall, or wherever else you like.
Products are the end-point of a process usually involving much creativity and hard work, and they are usually valued on the basis of their relative merits. The discussion around them is thus a rational one, with features and benefits as the chief topics. This conventional approach is certainly functional, but it is slowly and surely losing ground. The competition in every sector is so fierce, and the products to similar, that a feature comparison is no longer a feasible sales strategy. So what should you do to succeed in this environment?